How to trick people using.. correct data!

Its unbelievable how easily we can be tricked! Even the most perceptive amongst us, even the rational amongst us, even the cautious amongst us. I was reading an article that explained how hotels use different kinds of messages to get guests to reuse the towels. Most hotels place a well crafted message urging us to […]

The curse of the numbers

As a generation, we are obsessed with numbers now. From size zero, to our bank balance, to country’s GDP and to net run rates, everything is ruled by the numbers. Is there something wrong with it? Nothing at the first glance. But obsessing over it like a 6 year old would over a pizza is […]