How to trick people using.. correct data!

Its unbelievable how easily we can be tricked! Even the most perceptive amongst us, even the rational amongst us, even the cautious amongst us. I was reading an article that explained how hotels use different kinds of messages to get guests to reuse the towels. Most hotels place a well crafted message urging us to […]

Life lesson #27

Why 27? What about the previous 26? Too many questions.. I chose 27 carefully. After much deliberation. I could have made it #1, then the argument would be if this merits #1. Another argument would be – isn’t it too late to learn life lesson?. I could have made it #100 but it sounded like […]

4 things for today’s world

As everyday, I got an email from a startup which claimed to change the way I get “informed” of the world. And when I clicked on it, again as usual, I got confused and underwhelmed. Its yet another portal trying to get my eye ball. Deja Vu. The whole world and my neighbor’s dog is […]

Engineering Experience vs. User Experience

I had the most bizarre user experience today. After the last service, my Toyota Altis came back with the clock reset. It was showing a diff of 2hr 15min. For about a month I went along lazily with it. I would not have bothered to fix it but the 15 min calculation was getting on […]

Giving up optimism.. but not faith

I am coming back to my blog after more than an year. Apologies for the long pause in my writing (close to abandoning). There are reasons. First, I couldn’t take the (self-imposed) pressure of writing consistently. Writing comes to me in bursts and if I am in front of the computer, I write. I rarely […]


Belief is a powerful force and is always underestimated. We do things because we believe in them. You can try to convince me of anything but I act only if I believe it. I don’t have to necessarily believe in you. As long as I believe in the thing that you stand for, its  OK. […]

What is customer paying for?

For a long time, I drank the coolaid and salivated about how cool my product should be to tempt customers to open their wallets. When it wasn’t working, I got a bit wiser and thought about what problem I am trying to solve. Until I burnt my own fingers (and a lot of money) it […]